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Producing fan experiences for over 15 years
Cakelive
A Legacy of Creativity and Experience
CAKE Live was an independent creative and experiential production company specializing in live events, entertainment, brand activations, and creative programming.
Built on the belief that creativity has the power to connect people, CAKE Live brought together talent from across the entertainment, technology and creative industries to develop memorable experiences and meaningful opportunities for creative expression.
While CAKE Live no longer operates as an independent company, its creative spirit and legacy continue through The HMC, an experiential marketing, event production and creative media company.
We invite former clients, collaborators and friends to explore The HMC and discover what's next.
Comedy in a Digital Age
3 Signature Events | World-Class Comedy Talent | Thousands Raised for Boston University
An original event series conceived and produced by CAKE Live, Comedy in a Digital Age brought together the worlds of comedy, entertainment and technology to benefit Boston University.
Hosted by Jason Alexander, the event featured a showcase of celebrated comedians, all Boston University alumni, including Jeff Ross, Jamie Kaler, Elon Gold and Bruce Fine, with special guests including Emily Deschanel.
The evening began with a cocktail reception featuring interactive technology demonstrations from industry leaders including Adobe, Avid and Canon, followed by dinner and a live comedy showcase in the main showroom.
This unique event format combined celebrity talent, technology brand activations, live entertainment, alumni engagement and philanthropy. CAKE Live produced three editions of Comedy in a Digital Age, raising thousands of dollars in support of Boston University's programs.
Camp Red for Kids
Week-Long Immersive Experience | Scholarship-Based Participation | Industry Technology Partnerships
Created in collaboration with RED Digital Cinema, Camp RED was an immersive, week-long filmmaking experience held at RED's Hollywood studios, designed to inspire and empower the next generation of storytellers.
Young participants from the Boys & Girls Clubs of Los Angeles attended on scholarship, learning all aspects of filmmaking—from screenwriting and cinematography to directing, editing and post-production. The intensive program gave students hands-on experience with professional cinema technology and access to entertainment industry professionals.
In addition to RED Digital Cinema, technology partners including Adobe provided students with access to industry-leading creative tools and resources.
CAKE Live also produced the program's music video sessions, bringing in Los Angeles-area musicians and bands to collaborate with the young filmmakers, who created original music videos featuring the artists' work.
Camp RED combined technology, arts education, mentorship and hands-on production to give young people an extraordinary opportunity to discover their creative potential.
