fandom never gets old
Producing fan experiences for over 15 years
Creating Experiences. Connecting Audiences.
The HMC is an independent experiential marketing, event production and creative media company.
We bring brands, stories and communities to life through live events, immersive experiences and original content.
Because the most memorable experiences don't simply entertain people—they connect them.
about us
Founded by entertainment and events industry veterans, The HMC draws on decades of experience in live event production, experiential marketing, brand activations, fan conventions, film festivals and digital media.
The company's roots date back to 2010 with the founding of CAKE LIVE LLC, an experiential marketing and creative production company whose signature experiences included Camp RED and Comedy in a Digital Age. In 2015, the company was rebranded as The HMC under a new partnership expanding its capabilities to include original digital media and podcast production.
With the launch of The Harold and Maudecast, hosts Sarah and Jake spent more than a decade covering major entertainment events around the world, including San Diego Comic-Con, interviewing industry talent and exploring iconic filming locations.
Today, The HMC continues to evolve as an independent experiential marketing, event production and creative media company, with a portfolio spanning live experiences, brand activations, podcast production, creative collaborations, original editorial content and Front Porch Cinema, a community-driven initiative celebrating the shared experience of discovering and watching great movies.
.png)
